As a videographer or digital filmmaker, you know that professional camera equipment can be very costly. Below are six reasons why you should consider renting camera lenses instead of buying.
Try the lens before you buy it:
Most people wouldn’t buy a car without taking it for a test drive. The same can be said for cinema lenses. It can be worth renting a lens to try it before you buy it. Perhaps you’re debating between the Canon 17-120 T2.9-3.9 PL Zoom Lens and the Canon CN-E 18-80mm T4.4 EF COMPACT-SERVO Cinema Zoom Lens. Rent both and take them for a test drive to see if either suits your style. Once you know you like a lens, you can feel confident about making the investment.
Rent lenses to fill a short-term need:
The cost of renting a lens is typically much lower than cost of buying. Lens rental is worth it if you only need it for a short-term project, or a couple times a year. For example, you might want a Canon EF 70-200mm f/2.8L IS II USM Lens for a specific project, but you don’t typically have a need for it. If you end up renting the same lens over and over and expect to use it a lot more, then do the math and calculate how many rentals it would take to equal the cost of owning the lens.
Camera lens rentals help you avoid buyer’s remorse:
Not every piece of camera equipment works for everyone. Often times people purchase gear because a certain filmmaker they admire uses same equipment, only to be disappointed that their shots don’t garner the same results.
You may spend a lot of time and several thousand dollars building the perfect video equipment gear bag only to hear about the latest camera or lens and wish you had waited for that instead. This is when lens rental becomes a viable option.
Rent lenses as a backup system:
You may already own the lenses you want to use for your project, but when you’re working on a tight deadline or at an event, it’s a great idea to have backup video equipment on hand. If your lens malfunctions, it’s much easier to pull out a backup lens than to schedule a reshoot or miss the opportunity altogether. Camera lens rental is also crucial when your lens is in the shop for repair or cleaning but you still need a working camera.
Lens rental is great for travel:
Let’s say you’re flying cross-country to Los Angeles for a shoot. Instead of worrying about lost luggage or excess baggage fees for your fragile and heavy camera equipment, you can rent it all from a local camera store in Los Angeles like Deck Hand. Another option is to have the rental camera gear shipped directly to where you’ll be staying. Deck Hand Camera Rentals in Glendale, CA ships nationwide.
Rent a lens to think outside the box:
A different lens can give your photos or videos a whole new perspective. Renting a lens like a macro, tilt-shift, or fisheye can get you thinking creatively without having to invest in the lens long-term.
Where to find the best lens rentals in Los Angeles:
If you’re looking to rent camera lenses in the Los Angeles area, Deck Hand Camera Rentals is an excellent choice. Founded over 15 years ago, Deck Hand is a professional camera rental store specializing in high-quality digital cameras, lenses (Canon, Zeiss, and Panasonic), lighting, sliders, motion control, digital media, and broadcast decks to film and TV production companies and independent and documentary filmmakers.
Because we specialize, our friendly staff members provide 24/7 expert technical support and can help you select the right camera equipment rental for your needs. We serve the LA area, including Hollywood, Burbank, Glendale, and the San Fernando Valley. If you don’t live or work near Los Angeles, Deck Hand ships camera equipment rentals nationwide. Contact Deck Hand today at (818) 557-8403.